Hypertension (or high blood pressure) has become an alarming threat for people all around the world, and within Vietnam in specific. That is when our client, in collaboration with the Vietnam National Heart Association, decide to build an informative website to raise awareness of the “silent killer”, and provide official information, encouragement for affected people.

However, launching a normal website doesn’t seem to be an ideal solution as:

• Vietnamese people are already bombarded with information from various unofficial sources, and easily get confused.
• A large proportion of patients with hypertension are elderly people and rural residents, who hardly have access to the Internet or any other sources besides word-of-mouth.
• We aim to spread a positive message – that everyone can still manage and enjoy their life with hypertension.
• There has never been any website / project with such magnitude for hypertension in Vietnam.