We often get started by outlining all ideas and layouts that pop up in our minds. This is a really effective way to catch fresh and creative ideas. Through these sketches, we can also structure a general image of the project.
Introduction.
Since the first pasta back in 1940, Panzani has grown from a cottage-industry venture into a leading European brand in the food industry. Following the introduction to Vietnam market in 2015, Panzani Vietnam website has been launched to successfully convey the genuine Pasta brand – friendly in nature and premium in quality. The website also acts as the information hub where Vietnamese consumers can get access to all Panzani products, retail stores as well as fantastic recipes for happy meals at home.
Sketch + Wireframe
We often get started by outlining all ideas and layouts that pop up in our minds. This is a really effective way to catch fresh and creative ideas. Through these sketches, we can also structure a general image of the project.
Color.
Red is chosen as the main color of the website. Besides, yellow and green are also schemed to place emphases on the general layout.
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Typography.
Roboto is well-known as one of the most popular and beautiful fonts from Google Font. It is truly customizable and could be adapted to different languages.
For Panzani website, we are required to develop a multi-lingual website (Vietnamese included), which makes Roboto an ideal option.
Character
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